The “shrinkflation” term refers to the practice of reducing the size or quantity of a product but keeping the price the same, a tactic employed by manufacturers to cut costs.
Carrefour has started placing stickers on 26 products to indicate a reduction in their size or weight. Customers are now finding their favourite items such as Lipton ice tea, Lindt chocolate, and Vendetta ice cream tagged with labels stating, “this product has seen its volume or weight fall and the effective price by the supplier rise.”
This campaign, conducted both in stores and on the website, aims to pressure major suppliers such as Nestle, PepsiCo, and Unilever into rethinking their pricing policies. The move coincides with impending negotiations between brands and retailers regarding their arrangements.
