Anheuser-Busch CEO Brendan Whitworth has released a message to consumers as sales of the beer giant’s Bud light Brand continue to slide following a partnership with transgender activist Dylan Mulvaney.
In a post titled “Anheuser-Busch announces support for frontline employees and wholesaler partners,” Whitworth said, “We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees.”
Since late march, Bud Light parent Anheuser-Busch has seen its market value plummet by more than 35 billion Dollars to 99 billion Dollars, a decline from 134.5 billion Dollars.
Whitworth announced “Three important actions” to move the company forward, including “Investing to protect the jobs of our frontline employees and providing financial assistance to our independent wholesalers to help them support their employees. Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to bud light reinforcing what you’ve always loved about our brand that it’s easy to drink and easy to enjoy.”